ORIGINAL ITEM - TECHCRUNCH ARTICLE!
It is clearly true that Google and YouTube have contributed towards the current demise of Print Media, TV Networks, Film Studios and of course the Music Industry, but as my Father has always said to me, and I now say to my young son; ‘don’t get mad, get even!’
The fact that the industry was beaten to this inevitable milestone of media progress by ‘outsiders’, is nobody’s fault but their own. It’s called complacency!
Instead of moaning about it, they need to prepare for the next milestone; which in my opinion is an eventual realisation that people don’t actually want to drown in a sea of abundant static or realtime c**p, and would happily pay for trusted environments and brands who can filter the best of the best on their behalf and to their specific tastes.
Richard Rosenblatt at Demand Media has seen that and so have a small handful of others like us.
Don’t forget, Google, You Tube and even Facebook are wholly founded on our content and don’t actually create any of their own. To that end what do they really own? Sure for the next few years, we are all still discovering where we want to go, but the day will come where we all know our destination and our friends, so search and random user-generated content, might just become redundant in the face of awesome content providers and amalgamators of the future! Sure, you may want to search for the occasional item that you can’t get referred from within your social network, but I personally believe that like the financial markets have proven, Google’s success like most others, is not immune to following a curve as opposed to a straight line.
Why do you think that Microsoft, Yahoo, AOL et al are piling so much money (badly at present IMHO) into content environments! Maybe it’s Google who are now currently being complacent, by not doing so? Sure they are expanding their front window ambitions with their product suites etc. but they are wholly relying on our continued reliance and interest in shallow content and perpetuation of that. When it visibly starts starving the consumer’s favourite traditional choices, they will surely respond and there will be new world’s to inhabit I suspect.
In any event, I’m not a fan of Billy Bragg per se, but for my part am confident that we will all want to invest in our stars of the future so feel secure in the knowledge that what goes around will come around…
Just remember, if I own a wall and invite everyone and anyone to come and write graffiti on it, then what have I actually got? Initially I may have an interesting collage that everyone wants to look at, but at the end of the day, when people have moved on, in reality I just have a messy wall. Who’d want to advertise next to that?
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