Response to THE WRAP article - Google Exec Has Formula for Online Newspapers!

ORIGINAL ARTICLE - by WRAP STAFF

My response:

In other words.... you need me to supply you with Google ads within your format in order to survive!

Reminds me of Vito Corleone assuring all the bosses he wouldn't be the one to break the peace before Michael then wipes them all out during the christening of his Godson.

As a 'customer', I still yearn for decent content and though I would like my 'news and sophisticated opinions' delivered to me in a much more portable way, I hope you don't take your pants down any further.

In my humble view you need to start selling your products as an elegant 'service' instead. Don't ruin the brand by allowing get rich ads on your business pages from any third party and by all means charge me a 'membership' for being allowed the benefit of commenting, downloading articles to readers, email etc. and then send me a nice monthly mag to cheer me up too. Maybe you could turn the tables and filter the noise from Twitter etc. too and just give me the best ones and comment with your experience over the top of the amateur sea of opinion. I'd pay more for all that than I currently do over the counter.

BUT asking me to 'subscribe' for just your news won't do it I'm afraid.... it needs to be a lot more sexy, and then you've got me!

Lastly, when you are in the depths of despair, just remember, if I own a wall and invite everyone and anyone to come and write graffiti on it, then what have I actually got? Initially I may have an interesting collage that everyone wants to look at, but at the end of the day, when people have moved on back to quality content, in reality I just have a messy wall. Who’d want to advertise next to that?

For more about this... MY RELATED ARTICLE HERE