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Personally I don't see this working for two reasons:
Firstly the
Idol format on network broadcast still gives the performers, judges et
al an implied superiority and 'backstage' cache whereas the internet
actually does the reverse. (Now we the audience are the judges as
opposed to just the suckers who waste millions in call charges phoning
in to vote. Similarly we're accustomed to everything on the internet
being free!)
Secondly these kind of shows have so devalued
celebrity that the reward of achieving it is being eroded away. When
the show fails inevitably to make any of the participants famous (or in
the unlikely event that it does but we all know that it is only for the
immediate duration of the show and aftermath and is in our wiser
viewing eyes an illusion with no material value) then how does it run
to a second series or even survive the first? The TV formats still
currently have the proven potential for success both in record sales
and subsequent careers because the shows are able to garner popular
attention and architect the marketing machinery accordingly.
These shows
still cost money to produce and I think Simon Fuller is suffering from
illusions if he thinks that this show will make ongoing sustainable
profits wholly via the internet imho. What I think is much more likely
is that Simon Cowell will use the springboard he now dominates to leak
some of the Idol/ X Factor asset online in a controlled way and massage
it to a successful formula online.
As I've said before.... all roads lead to Famebook! ;-)
Please let me know your thoughts and RT where poss!
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